How to price tickets for an African tech conference

Pricing is the single biggest lever on attendance. Here is how the best organisers on the continent think about it.

The short version

Most organisers underprice early and overprice late. The result is a slow start and a scramble in the final fortnight.

• Anchor on value, not cost
• Use early-bird windows deliberately
• Keep a free student tier

We go through each below.